Big Brand Theory: L'Oreal Stays Connected to Their Audience via Instagram and Facebook The beauty industry is multi-million dollar market and social media is becoming very important for every company in order to be in competition. Companies are constantly looking for new ways to engage their customers, build brand loyalty and of [...]
Digital marketing is one of the world's fastest, most exciting industries. And although the rapid change generates new opportunities just about every day, it is one of the most difficult to forecast as a result. Although it's almost impossible to predict trends with any kind of accuracy, it is [...]
If there’s one budget that gets cut when finances are tight, it’s marketing. The vehicle by which we drive interest towards our businesses, establish a tone of voice and pitch ourselves as experts often gets a rather raw deal. Thankfully, we now live in an age where anyone can become [...]
Digital marketing strategy has become the focus of most marketing strategies for a practical reason: The majority of today’s target audience — both consumers and businesses — are online and looking for information there. However, sources also reveal the challenges of digital marketing, both this year and in the [...]
